ABOUT ME

I'm a UX Content Designer and content strategist with 18 years of experience helping organizations make information easier to find, understand, and navigate.

My background spans content strategy, information architecture, UX writing, and corporate communications. I've led enterprise intranet migrations, built scalable content systems, defined information architecture for complex digital platforms, and created communication programs that keep employees informed and engaged.

Much of my career has been spent in highly regulated financial environments where clarity matters. I enjoy solving structural problems, organizing complex information, and creating content experiences that work for both users and the business.

I hold a BSBA in Business Management from Old Dominion University and have partnered with stakeholders across product, legal, finance, HR, and executive leadership throughout my career.

At my core, I'm someone who can't stop redesigning things in my head. Whether it's a website, a process, or the way information is organized, I'm always thinking about how it could work better.

I'm based in Richmond, VA and open to full-time opportunities where content structure, clarity, and scale matter.

Laura Casey

UX Content Designer for Enterprise & Internal Platforms

Live as if you were to die tomorrow. Learn as if you were to live forever.

Live as if you were to die tomorrow. Learn as if you were to live forever.

-Mahatma Gandhi

HOW I WORK

I map complexity

I start by understanding the full system. I look at the content, workflows, tools, and constraints that shape the experience. This helps me see patterns, gaps, and relationships so I can design structure that works for people and for the teams who maintain it.

I map complexity

I start by understanding the full system. I look at the content, workflows, tools, and constraints that shape the experience. This helps me see patterns, gaps, and relationships so I can design structure that works for people and for the teams who maintain it.

I design structure

I shape the IA, navigation, and content patterns that make information easier to understand and use. Clear structure helps people move through the experience without extra effort and gives teams a solid foundation to make decisions together.

I design structure

I shape the IA, navigation, and content patterns that make information easier to understand and use. Clear structure helps people move through the experience without extra effort and gives teams a solid foundation to make decisions together.

I create clarity

I translate complex ideas into language and frameworks people can act on. Whether it is a workflow, a page, or a multi team system, I focus on making the next step obvious and keeping the experience easy to follow.

I create clarity

I translate complex ideas into language and frameworks people can act on. Whether it is a workflow, a page, or a multi team system, I focus on making the next step obvious and keeping the experience easy to follow.

I align teams

I work closely with product, design, tech, and legal partners to move from uncertainty to shared understanding. My role is often to bring focus, simplify choices, and help teams agree on a direction that supports both user needs and business goals.

I align teams

I work closely with product, design, tech, and legal partners to move from uncertainty to shared understanding. My role is often to bring focus, simplify choices, and help teams agree on a direction that supports both user needs and business goals.

EXPERIENCE

Freelance UX/UI Designer

Mar 2026 - present

Richmond, VA

Designed and developed a responsive portfolio website in Framer with a focus on accessibility, visual hierarchy, and UX best practices.

Conducted website audits and redesign explorations for small business and consulting websites, improving navigation, clarity, and modern visual presentation.

Created wireframes, prototypes, and high-fidelity UI concepts in Figma.

Applied information architecture and content strategy principles to improve usability and user engagement.

Freelance UX/UI Designer

Mar 2026 - present

Richmond, VA

Designed and developed a responsive portfolio website in Framer with a focus on accessibility, visual hierarchy, and UX best practices.

Conducted website audits and redesign explorations for small business and consulting websites, improving navigation, clarity, and modern visual presentation.

Created wireframes, prototypes, and high-fidelity UI concepts in Figma.

Applied information architecture and content strategy principles to improve usability and user engagement.

Amundi US

Corporate Communications & Digital Content Specialist

Apr 2017 - Apr 2025

Boston, MA

Led end-to-end migration of enterprise intranet to Beezy/SharePoint, improving information architecture, navigation, and content usability for 500+ employees.

Defined information architecture and content strategy for institutional website, improving navigation, clarity, and overall user experience.

Translated complex financial and organizational content into clear, user-centered messaging.

Contributed to the development of enterprise brand guides, establishing content and visual standards used across digital properties.

Amundi US

Corporate Communications & Digital Content Specialist

Apr 2017 - Apr 2025

Boston, MA

Led end-to-end migration of enterprise intranet to Beezy/SharePoint, improving information architecture, navigation, and content usability for 500+ employees.

Defined information architecture and content strategy for institutional website, improving navigation, clarity, and overall user experience.

Translated complex financial and organizational content into clear, user-centered messaging.

Contributed to the development of enterprise brand guides, establishing content and visual standards used across digital properties.

Amundi US

Sr. Marketing Production Associate

Nov 2006 - Apr 2017

Durham, NC

Designed and maintained corporate website, improving content structure, navigation, and overall user experience while ensuring brand and compliance alignment.

Developed and edited content across presentations, research, and marketing materials, translating complex financial information into clear, user-focused messaging..

Streamlined content and production workflows by establishing update schedules and integrating systems, improving efficiency and consistency.

Amundi US

Sr. Marketing Production Associate

Nov 2006 - Apr 2017

Durham, NC

Designed and maintained corporate website, improving content structure, navigation, and overall user experience while ensuring brand and compliance alignment.

Developed and edited content across presentations, research, and marketing materials, translating complex financial information into clear, user-focused messaging.

Streamlined content and production workflows by establishing update schedules and integrating systems, improving efficiency and consistency.

American Funds

Team Manager

Jun 2002 - Jun 2006

Norfolk, VA

American Funds

Team Manager

Jun 2002 - Jun 2006

Norfolk, VA

EDUCATION AND ONGOING TRAINING

  • Old Dominion University
    BSBA - Business Management
    2002

  • Google UX Design Certificate - Completed January 2026
    Deepening foundational UX knowledge to better align content decisions with user research and design principles.

  • Hubspot SEO Certificate - Completed May 2026
    Building foundational SEO and content strategy skills to better optimize websites for search visibility, user experience, and engagement.

  • Domestika: Figma courses - in progress
    Applying Figma skills to portfolio design and visual communication of content strategy work.

  • Responsive Web Design, freeCodeCamp - in progress
    Building a foundational understanding of HTML and CSS to have more informed conversations with development teams.

  • UserTesting.com
    I participate regularly in UserTesting.com as a usability study contributor to build a firsthand understanding of user research methods.

Select this text to see the highlight effect