ABOUT ME

I'm an Enterprise Content Strategist with 18 years of experience helping organizations make information easier to find, understand, and navigate.

My background spans content strategy, information architecture, UX writing, and corporate communications. I've led enterprise intranet migrations, built scalable content systems, defined information architecture for complex digital platforms, and created communication programs that keep employees informed and engaged.

Much of my career has been spent in highly regulated financial environments where clarity matters. I enjoy solving structural problems, organizing complex information, and creating content experiences that work for both users and the business.

I hold a BSBA in Business Management from Old Dominion University and have partnered with stakeholders across product, legal, finance, HR, and executive leadership throughout my career.

At my core, I'm someone who can't stop redesigning things in my head. Whether it's a website, a process, or the way information is organized, I'm always thinking about how it could work better.

I'm based in Richmond, VA and open to full-time opportunities where content structure, clarity, and scale matter.

Laura Casey

Enterprise Content Strategist & Digital Communications

LinkedIn

Resume

HOW I WORK

I map complexity

I start by understanding the full system, looking at the content, workflows, and constraints. This helps me see patterns, gaps, and relationships so I can design structure that works for people and for the teams who maintain it.

I map complexity

I start by understanding the full system, looking at the content, workflows, and constraints. This helps me see patterns, gaps, and relationships so I can design structure that works for people and for the teams who maintain it.

I map complexity

I start by understanding the full system, looking at the content, workflows, and constraints. This helps me see patterns, gaps, and relationships so I can design structure that works for people and for the teams who maintain it.

I design structure

I shape the IA, navigation, and content patterns that make information easier to understand and use. Clear structure helps people find what they need and helps teams align on how information should be organized and maintained.

I design structure

I shape the IA, navigation, and content patterns that make information easier to understand and use. Clear structure helps people find what they need and helps teams align on how information should be organized and maintained.

I create clarity

I translate complex ideas into language and frameworks people can act on. Whether it is a workflow, a page, or a multi team system, I focus on making the next step obvious and keeping the experience easy to follow.

I create clarity

I translate complex ideas into language and frameworks people can act on. Whether it is a workflow, a page, or a multi team system, I focus on making the next step obvious and keeping the experience easy to follow.

I align teams

I bring together stakeholders across product, design, legal, and compliance to develop content that meets user and business needs. By building consensus and guiding content through review and approval, I help teams move work forward.

I align teams

I bring together stakeholders across product, design, legal, and compliance to develop content that meets user and business needs. By building consensus and guiding content through review and approval, I help teams move work forward.

I align teams

I bring together stakeholders across product, design, legal, and compliance to develop content that meets user and business needs. By building consensus and guiding content through review and approval, I help teams move work forward.

EXPERIENCE

Independent UX Content Consultant

Mar 2026 - present

Richmond, VA

Partner with small businesses to improve website content, information architecture, and navigation.

Conduct stakeholder discovery and content audits to identify user needs and content gaps.

Create wireframes and high-fidelity concepts in Figma to communicate redesign recommendations.

Consolidated site navigation, simplified content structure, and improved user journeys through IA recommendations.

Independent UX Content Consultant

Mar 2026 - present

Richmond, VA

Partner with small businesses to improve website content, information architecture, and navigation.

Conduct stakeholder discovery and content audits to identify user needs and content gaps.

Create wireframes and high-fidelity concepts in Figma to communicate redesign recommendations.

Consolidated site navigation, simplified content structure, and improved user journeys through IA recommendations.

Amundi US

Corporate Communications & Digital Content Specialist

Apr 2017 - Apr 2025

Boston, MA

Led end-to-end migration of enterprise intranet to Beezy/SharePoint, improving information architecture, navigation, and content usability for 500+ employees.

Defined information architecture and content strategy for institutional website, improving navigation, clarity, and overall user experience.

Contributed to the development of enterprise brand guides, establishing content and visual standards used across digital properties.

Partnered with executives, HR, marketing, and global stakeholders to deliver enterprise-wide digital content initiatives.

Translated complex financial and organizational content into clear, user-centered messaging.

Amundi US

Corporate Communications & Digital Content Specialist

Apr 2017 - Apr 2025

Boston, MA

Led end-to-end migration of enterprise intranet to Beezy/SharePoint, improving information architecture, navigation, and content usability for 500+ employees.

Defined information architecture and content strategy for institutional website, improving navigation, clarity, and overall user experience.

Contributed to the development of enterprise brand guides, establishing content and visual standards used across digital properties.

Partnered with executives, HR, marketing, and global stakeholders to deliver enterprise-wide digital content initiatives.

Translated complex financial and organizational content into clear, user-centered messaging.

Amundi US

Sr. Marketing Production Associate

Nov 2006 - Apr 2017

Durham, NC

Designed and maintained corporate website, improving content structure, navigation, and overall user experience while ensuring brand and compliance alignment.

Developed and maintained presentations, research materials, and marketing content, translating complex financial information into clear, user-focused messaging.

Streamlined content and production workflows by establishing update schedules and integrating systems, improving efficiency and consistency.

Partnered with executives, HR, marketing, and global stakeholders to deliver enterprise-wide digital content initiatives.

Created, managed, and maintained standardized RFP response libraries, developing reusable content assets and keyword-based retrieval systems to improve consistency, accuracy, and efficiency.

Amundi US

Sr. Marketing Production Associate

Nov 2006 - Apr 2017

Durham, NC

Designed and maintained corporate website, improving content structure, navigation, and overall user experience while ensuring brand and compliance alignment.

Developed and maintained presentations, research materials, and marketing content, translating complex financial information into clear, user-focused messaging.

Partnered with executives, HR, marketing, and global stakeholders to deliver enterprise-wide digital content initiatives.

Created, managed, and maintained standardized RFP response libraries, developing reusable content assets and keyword-based retrieval systems to improve consistency, accuracy, and efficiency.

Capital Group (American Funds)

Team Manager

Jun 2002 - Jun 2006

Norfolk, VA

Managed and supported a team responsible for servicing financial advisors and clients, ensuring timely resolution of account and operational inquiries.

Simplified complex financial information and processes into clear, actionable communications that improved understanding and customer experience.

Contributed to the development of enterprise brand guides, establishing content and visual standards used across digital properties.

Partnered with executives, HR, marketing, and global stakeholders to deliver enterprise-wide digital content initiatives.

Coordinated across departments to resolve issues, streamline workflows, and maintain high service standards in a regulated financial environment.

Capital Group (American Funds)

Team Manager

Jun 2002 - Jun 2006

Norfolk, VA

Managed and supported a team responsible for servicing financial advisors and clients, ensuring timely resolution of account and operational inquiries.

Simplified complex financial information and processes into clear, actionable communications that improved understanding and customer experience.

Contributed to the development of enterprise brand guides, establishing content and visual standards used across digital properties.

Partnered with executives, HR, marketing, and global stakeholders to deliver enterprise-wide digital content initiatives.

Coordinated across departments to resolve issues, streamline workflows, and maintain high service standards in a regulated financial environment.

EDUCATION AND ONGOING TRAINING

  • Old Dominion University
    BSBA - Business Management
    2002

  • Google UX Design Certificate - Completed January 2026
    Deepening foundational UX knowledge to better align content decisions with user research and design principles.

  • Hubspot SEO Certificate - Completed May 2026
    Building foundational SEO and content strategy skills to better optimize websites for search visibility, user experience, and engagement.

  • Domestika: Figma courses - in progress
    Applying Figma skills to portfolio design and visual communication of content strategy work.

  • Responsive Web Design, freeCodeCamp - in progress
    Building a foundational understanding of HTML and CSS to have more informed conversations with development teams.

  • UserTesting.com
    I participate regularly in UserTesting.com as a usability study contributor to build a firsthand understanding of user research methods.